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See below for the audio version of this essay read by James Currier.

Startups that grow into transformative companies do two things: (1) they nail the basics and (2) they cultivate the right habits (core operating principles).

The first is mandatory. If you don’t get the basics right, in all probability your company won’t succeed. A list of things we consider basics:

• Fundraising (don’t run out of capital)
• Ship (don’t just talk about it, ship it)
• Customer focus (live & breathe the customer experience)
• Growth (find an effective way to scale)
• EQ (hire well and get along)